What to expect from WWDC 2024: iOS 18, macOS 15 and so much AI

Featured Article
Comment
Apple’s annual World Wide Developer Conference kicks off on Monday at 10 a.m. PT/1 p.m. ET with the standard Tim Cook keynote. Whereas last year’s event will be remembered as the event that finally introduced the world to the Vision Pro, the company is hoping to make WWDC 2024 even more memorable as it finally spells out its generative AI plans. Some things we can expect: a big Siri refresh, Mail with an injection of Apple’s Ajax LLM to offer email reply suggestions, and even a new look — and new features — for Apple Photos.
You’ll find information on how to stream the event live over here.
WWDC’s opening salvo is different from other Apple keynotes, in that it’s the kickoff to a weeklong online and in-person event, running from June 10 to 14. The company began opening things up more to the public during the pandemic, but it’s important to remember the reason for the season: Much like Google I/O and Microsoft Build before it, the true purpose for the event is showcasing the latest updates for developers.
Concern that Apple has fallen behind on gen AI has been enough to prompt Cook to promise big things on shareholder calls. In fact, the CEO made the decision to comment on future plans. In May, he promised that the company would “break new ground” on generative AI, adding, “We believe it will unlock transformative opportunities for our users.”
Will Apple’s bid to break new ground be, in fact, groundbreaking? I anticipate it will be big on promises for developers, highlighting how generative AI will affect future versions of the company’s various operating systems — with a focus on iOS. Rumors around Apple’s approach to the world of large language models have been swirling around for some time now.
Early reports suggested the company was meeting with Google about potential Gemini integration for iOS. That would be a huge win for Google, with the model playing a key role in two operating systems that account for a combined 96% of the global mobile operating system market. More recent reporting, however, has pointed to a partnership with OpenAI. Much like I/O before it, I would anticipate being sick and tired all the AI talk by the time the company is finished.
Following the collapse of its electric car project, Apple reportedly shuffled a number of employees into its internal generative AI efforts. Given how fresh that news is, it’s safe to say that the company is still trailing the competition there. With that in mind, I anticipate that a lot of the AI-related news will come off the back of its OpenAI deal.
Along with that partnership, expect iOS 18 to be the centerpiece of the event. There’s a lot riding on what is reportedly “one of the biggest iOS updates — if not the biggest — in the company’s history.” It’s going to be so big, in fact, that Sarah took time out of her busy schedule to collate the rumored updates. I don’t want to repeat her work, so I’m going to distill some of the rumors here. Go read her story for more.
Apple announced that RCS (Rich Communication Services) is coming to Messages, to make Android users feel slightly less bad — still green bubble, mind. Reports suggested it would arrive last fall, but that ship has obviously sailed. This coming fall, on the other hand, seems like a fine bet, especially with the whole DOJ thing looming.
Every time Tim Cook says “AI,” an investor gets their wings. While iOS is undoubtedly going to be the big operating system focus, Apple’s still got news in the works for desktop. We’ll be getting the official name for macOS 15. What’s the most AI California place name? Alameda? Alcatraz? RodAI Drive?
A lot of the iOS updates should also make their way to macOS, including those in Siri, Notes and Safari. Apple’s office apps are said to be getting a gen AI boost, as well. That includes assistance in Pages, Keynote and developer environment app Xcode.
System Settings will be continuing Apple’s longstanding project of turning macOS into iOS, with a design refresh. Apple should be overhauling some key accessibility features, as well. And don’t forget the most exciting update of all, some big design changes to Calculator — the app most of use but somehow never manage to think about.
While the last few years have showcased key hardware updates, owing to developments in Mac silicon and last year’s headset preview, WWDC is not a hardware event. In fact, the latest buzzing from the rumor mill points to a keynote presentation that’s very light on the hardware. Bloomberg is now even suggesting the event will be entirely devoid of new hardware.
Keep in mind, Apple made a unusual choice of hosting a standalone virtual iPad event almost exactly a month prior to WWDC. The May 7 program debuted new versions of the iPad Pro and iPad Air. Much to the chagrin of many, AI didn’t play a major role in the event. After all of the fanfare around models like GPT and the big fuss Google has been making around Gemini integration in Android, Apple needs to come out swinging next week.
That said, the new M4 chip did just debut on the iPad. MacBooks featuring the chip and its more powerful siblings can’t be too far away. Nor can the upcoming iPhone A18 chip, which the company will almost certainly claim is “the most advanced smartphone chip for AI” or something equivalent.
Every weekday and Sunday, you can get the best of TechCrunch’s coverage.
Startups are the core of TechCrunch, so get our best coverage delivered weekly.
The latest Fintech news and analysis, delivered every Tuesday.
TechCrunch Mobility is your destination for transportation news and insight.
By submitting your email, you agree to our Terms and Privacy Notice.
Shopify has acquired Threads.com, the Seqiuoa-backed Slack alternative, Threads said on its website. The companies didn’t disclose the terms of the deal but said that the Threads.com team will join…
Featured Article
Two senior police officials in Bangladesh are accused of collecting and selling citizens’ personal information to criminals on Telegram.
Carta, a once-high-flying Silicon Valley startup that loudly backed away from one of its businesses earlier this year, is working on a secondary sale that would value the company at…
Boeing’s Starliner spacecraft has successfully delivered two astronauts to the International Space Station, a key milestone in the aerospace giant’s quest to certify the capsule for regular crewed missions.  Starliner…
Rivian needs to sell its new revamped vehicles at a profit in order to sustain itself long enough to get to the cheaper mass market R2 SUV on the road.
Featured Article
Apple is hoping to make WWDC 2024 memorable as it finally spells out its generative AI plans.
HSBC and BlackRock estimate that the Indian edtech giant Byju’s, once valued at $22 billion, is now worth nothing.
As WWDC 2024 nears, all sorts of rumors and leaks have emerged about what iOS 18 and its AI-powered apps and features have in store.
Apple’s annual list of what it considers the best and most innovative software available on its platform is turning its attention to the little guy.
Meta launched its Meta Verified program today along with other features, such as the ability to call large businesses and custom messages.
Last year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have business accounts respond to customers for purchase and support queries. Today, Meta announced AI-powered…
TikTok is testing streaks that are similar to Snapchat’s in order to boost engagement, including how long people stay on the app.
Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Your usual…
New York-based Revel has made a lot of pivots since initially launching in 2018 as a dockless e-moped sharing service. The BlackRock-backed startup briefly stepped into the e-bike subscription business.…
Google says apps offering AI features will have to prevent the generation of restricted content.
The British retailers association also takes aim at Amazon’s “Buy Box,” claiming that Amazon manipulated which retailers were selected for the coveted placement.
Featured Article
Rivian has changed 600 parts on its R1S SUV and R1T pickup truck in a bid to drive down manufacturing costs, while improving performance of its flagship vehicles.  The end goal, which will play out over the coming year, is an existential one. Rivian lost about $38,784 on every vehicle…
Twitch has come up with a solution for the ongoing copyright issues that DJs encounter on the platform. The company announced Thursday a new program that enables DJs to stream…
Google said today it is partnering with RapidSOS, a platform for emergency first responders, to enable users to contact 911 through RCS (Rich Messaging Service).
Long before product-led growth became a buzzword, Atlassian offered free tiers for virtually all of its productivity and developer tools. Today, that mostly means free access for up to 10…
Featured Article
Artists have finally had enough with Meta’s predatory AI policies, but Meta’s loss is Cara’s gain. An artist-run, anti-AI social platform, Cara has grown from 40,000 to 650,000 users within the last week, catapulting it to the top of the App Store charts. Instagram is a necessity for many artists,…
Google has developed a new AI tool to help marine biologists better understand coral reef ecosystems and their health, which can aid in conversation efforts. The tool, SurfPerch, created with…
Only a few years ago, one of the hottest topics in enterprise software was ‘robotic process automation’ (RPA). It doesn’t feel like those services, which tried to automate a lot…
SpaceX achieved a key milestone in its Starship flight test campaign: returning the booster and the upper stage back to Earth.
There’s a lot of buzz about generative AI and what impact it might have on businesses. But look beyond the hype and high-profile deals like the one between OpenAI and…
Carlo Kobe and Scott Smith believed so strongly in the need for a debit card product designed specifically for Gen Zers that they dropped out of Harvard and Cornell at…
A new app called MyGlimpact is intended not only to help people understand their environmental footprint, but why they shouldn’t feel guilty about it.
Prolific Machines believes it has a way of transitioning away from molecules to something better: light.
It’s been 20 years since Shira Yevin, the lead singer of punk band Shiragirl drove a pink RV into the Vans Warped Tour grounds, the now-defunct punk rock festival notorious…
While the transport industry does use legacy software, many of these platforms are from an earlier era. Qargo hopes its newer technologies can help it leapfrog the competition.
Powered by WordPress VIP

source
Sponsor:News technical sponsor
Sponsor:News AI sponsor
Sponsor: AI sponsor
Sponsor: AI sponsor

Leave a Comment

Vélemény, hozzászólás?

Az e-mail címet nem tesszük közzé. A kötelező mezőket * karakterrel jelöltük